Based on the newly announced “acceleration subscription” for the Mercedes EQ in the US, the topic of additional car features via subscription is currently boiling again on the Internet. Mercedes-Benz is not yet listing the new EQ option in this country, but the company’s US website already states that owners of the electric car can purchase additional performance for a payment of $1,200 per year.
The subscription package promises performance acceleration by unlocking a higher torque limit and the accompanying noticeable improvement in acceleration. This shortens the time it takes for the vehicle to accelerate to 100 kilometers per hour by up to one second.
“Drive Slower” is also available as a subscription
However, additional functions via subscription are also far from new at Mercedes-Benz. With some offers one can certainly ask oneself the question of proportionality and sense. A fixed amount of 59 euros per year is charged for activating an adaptive high-beam assistant, which is advertised as a safety bonus, and even at Mercedes-Benz you have to pay if you want to slow down your car. The so-called novice driver and parking service mode ensures that you can only drive at a maximum speed of 120 km/h for an annual price of 19 euros.
BMW offers similar subscription options
In that context, BMW had already made headlines in the summer. The Mercedes competitor now also offers an impressive number of additional features installed as standard in the vehicles, for the users to which the vehicle owners have to take out a monthly or annual subscription. Particular attention has been paid to equipment features such as the use of seat or steering wheel heating associated with recurring costs, but you also have to pay extra for the high-beam assistant at BMW and Mercedes-Benz.