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What is the importance of e-commerce? The importance of e-commerce lies in its ability to provide a variety of benefits to businesses large and small. Firstly, it allows companies to increase the reach of their product and gain access to new markets across the world. Even small businesses with limited resources can benefit from the online marketplace, and can thus reach a much larger audience compared to traditional brick-and-mortar stores. Secondly, e-commerce makes it easier for businesses to identify and target customers with specific needs, allowing them to cater to and focus on specific customer profiles

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